Susan Treadway Susan Treadway

The Small Business Guide to Video Marketing: Building Connection Through Motion and Story

For small business owners, video marketing isn’t just a trend, it’s now a vital part of visibility, engagement, and trust. Whether you run a café, local service, or online shop, video lets you connect emotionally with your audience, demonstrate expertise, and stand out in a saturated digital world. Platforms like YouTube, Instagram, and TikTok have made production easier than ever, and integrating video into your overall marketing strategy can drive lasting growth.

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